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The selling process

Getting started

The first time we meet, we will discuss what your selling objectives are. This is a good time to ask questions, and I will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations. I will provide you with a complete Comparative Marketing Analysis (CMA) for your property.

You’re ready to sell your home

Once you decide you are ready, we will review and sign a standard Listing Agreement. You will also complete any mandatory disclosure forms.

Preparing your home/property

Before putting your home on the market, I want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate the best features of your home, without incurring unnecessary expense, is at the core of what I do. I will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. If staging is necessary, I will share some options based on your property.

Determining the list price

Pricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale.

Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity.

Marketing your property

Understanding where buyers come from allows me to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts is key to a successful sale. My maximum exposure marketing plan includes: Comprehensive Internet marketing through my site, our local MLS site, Realtor.com, and dozens others. In this process a professional e-commerce and internet marketing firm is employed by me to get the best exposure for your home.

Also, public open houses & brokers tours, yard signage, and property feature sheet; local newspaper magazine ads; sales agent network; and customized property marketing. I will remain in constant communication with you and give you progress reports on showings and all activity.

Processing the sale

The complexities of processing transactional documents will be made very easy for you through my continuous guidance and communication. I will review all offers and terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while protecting your bests interests.

Once your home is under contract, I will make sure all contingencies and repair requests are removed in a timely manner per the contract. Communication between us is imperative and I can assure you that you will be informed every step of the way.

Closing

Congratulations, you have successfully completed the Toronto home selling process and closing is scheduled and it’s soon time to move! I will provide you with helpful moving hints and also be there to answer any questions. I am always available to help you should a question arise after closing as well.  I want to ensure that you are 100% satisfied.

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